| Company Name | Brainbees Solutions Limited (Firstcry) |
| Open Date | 06-08-2024 |
| Close Date | 08-08-2024 |
| Exchange | BSE, NSE |
| Lot Size | 32 Shares |
| Issue Price | ₹440 to ₹465 per share |
| Issue Size | 9,01,87,690 shares |
| Application Amount | ₹ 14,880 – ₹ 1,93,440 (32 to 416 shares) |
| Recommendation | Avoid |
Brainbees Solutions Limited was established on May 17, 2010. The registered office is located at Pune, Maharashtra. Firstcry is a multi-channel platform for Mothers, Babies and Kids products and is a one-stop destination for parenting needs. They have established their presence all over India and globally as well (UAE and KSA). The company had 3,499 permanent employees and 2,311 on contractual basis as of March 31, 2024.
| KPI’s | FY 22 | FY 23 | FY 24 |
| Revenue | 2,401.29 | 5,632.54 | 6,480.86 |
| EBITDA | -18.20 | -317.27 | 70.49 |
| Net Profit | -78.68 | -486.06 | -321.51 |
| RoCE | -2.44% | -10.34% | -5.06% |
| ROE | -1.83% | -11.57% | -8.48% |
| P/E | -267.24 | -46.64 | -75.00 |
| Opening Date | 06/08/2024 |
| Closing Date | 08-08-2024 |
| Basis of Allotment | 09-08-2024 |
| Initiation of Refunds | 12-08-2024 |
| Credit of Shares to Demat | 12-08-2024 |
| Listing Date | 13-08-2024 |
| Expenditure by the Company for: (i) setting up new modern stores under the “BabyHug” brand and (ii) setting up a warehouse, in India. |
| Expenditure for lease payments for existing identified modern stores owned and operated by the Company in India. |
| Investment in the Subsidiary, Digital Age for: (i) setting up new modern stores under the FirstCry brand and other home brands of the Company; and (ii) lease payments for existing identified modern stores owned and controlled by Digital Age, in India. |
| Investment in the Subsidiary, FirstCry Trading for overseas expansion by: (i) setting up new modern stores; and (ii) setting up warehouse(s), in KSA. |
| Investment in the Subsidiary, Globalbees Brands towards acquisition of additional stake in their step-down Subsidiaries. |
| Sales and marketing initiatives. |
| Technology and data science cost including cloud and server hosting related costs. |
| Funding inorganic growth through acquisition and other strategic initiatives and general corporate purposes. |
| Registered Office | Brainbees Solutions Limited Rajashree Business Park, Survey No. 338, Next to Sohrabh Hall, Tadiwala Road, Pune - 411 001 |
| Phone | +91 84829 89157 |
| companysecretary@firstcry.com | |
| Website | https://www.firstcry.com/ |
| Name | Link Intime India Private Ltd |
| Phone | +91-22-4918 6270 |
| brainbees.ipo@linkintime.co.in | |
| Website | https://linkintime.co.in/initial_offer/public-issues.html |
| Anchor Investor Shares Offered | 40,555,428 (44.96%) |
| QIB Shares Offered | 27,036,953 (29.98%) |
| NII (HNI) Shares Offered | 13,518,476 (14.99%) |
| Retail Shares Offered | 9,012,317 (9.99%) |
| Employee Shares Offered | 71,258 (0.08%) |
| Share Holding Pre Issue (Promoters) | - |
| Share Holding Post Issue (Promoters) | - |