Patel Retail Limited is primarily engaged as a retail supermarket chain operating in tier-III cities and nearby suburban areas, with focus on “value retail”, offering food, non-food (FMCG), general merchandise and apparel catering to the needs of the entire family. The company launched their own private label goods comprising of Pulses (‘Patel Fresh’) and spices (‘Indian Chaska’) which they buy in bulk quantities and package and brand after quality checks and inspections, mens wear (‘Blue Nation’), home improving products (‘Patel Essentials’), ready-to-cook/instant mix (‘Patel Fresh’), ghee and papad (‘Indian Chaska’) which they buy from third party vendors under their own brands. The company was originally incorporated as ‘Patel Retail Private Limited’ at Ambernath, Maharashtra on Jun-13, 2007.